Fueling Your SEO With The Power of Google Algorithm Updates

In today’s fast-moving world, the number of people going for online searches is increasing every day. Because of this, Google regularly rolls out several algorithm updates, ensuring the most relevant, high-quality, helpful content for a query. Here, Brandlabz, one of the digital marketing agencies in Kochi explores what are the latest Google core updates and how they will affect digital marketing.

What are Google algorithm updates?

Google Core Update is a periodic update to the algorithm. Google regularly rolls out several updates to improve search quality and thwart attempts to game its systems. These Google updates will help to improve the quality of search results, and user experience and also ensure that the most relevant and authoritative content appears at the top of search engine results pages (SERPs). 

The latest update rolled out by Google is the November 2023 Core Update. Before that, Google rolled out the October 2023 Core Update, August 2023 Core Update, and March 2023 Core Update. Google also brings April 2023 Reviews Update, February 2023 Product Reviews Update, October 2023 Spam Update, and September 2023 Helpful Content Update.

Let’s check what it is…

*November 2023 Core Update

Google announced its latest core algorithm update, Which began on November 2. To Know more about go through the Google Search Central blog.  Google said, “We have different systems that are considered core to our ranking process; this month’s core update involves an improvement to a different core system than last month.”

*October 2023 Core Update

This update began on October 5 and completed on October 19.  It targets the search algorithm to improve the results and downgrade low-quality websites. So everyone should focus on providing useful content, and user experience. 

*August 2023 Core Update

This is the second core update of 2023 by Google. The changes aim to enhance Google’s overall content assessment process. Certain pages that were previously under-rewarded might perform better in search results as a result of the modifications. 

*March 2023 Core Update 

The change prioritises websites that offer the best user experience to improve the quality of search results.

Algorithm updates from Google are crucial for every business, and organisation. Any changes that happened to your ranking by the core updates might harm your organic traffic. Google constantly gives priority to authoritative, pertinent, and high-quality content. Providing useful information to your users will help you to maintain and improve rankings. So everyone should be aware of the updates by Google. 

Apart from these updates, Google also rolled out several updates this year, that is  April 2023 Reviews Update, February 2023 Product Reviews Update, October 2023 Spam Update, and September 2023 Helpful Content Update.