What are the factors behind the organic traffic drop?

What are the factors behind the organic traffic drop?

Web traffic refers to the volume of people visiting the website. Google, the search engine giant, offers Google analytical tools to analyze website traffic. We can organically increase the traffic by doing SEO and content generation. Therefore, organizations cannot neglect its importance. That is why organizations depend on digital marketing agencies. Here is Brandlabz, a digital marketing agency in Kerala that focuses on improving organic traffic by SEO. Brandlab, a digital marketing agency in Kerala, shares the factors behind the drop in organic traffic. 

What are the types of traffic?

Commonly, there are two types of traffic: Organic traffic or organic search results and Paid traffic. Organic traffic is purely done without cost. SEO can do this. Organic traffic will increase the traffic and conversion rates. Digital marketing agencies will help you to do this. Organic traffic reveals that your website has valuable, relevant, and helpful content with organic traffic. 

But paid traffic means users visit your website after they have done paid advertising promotion for your product or services. For paid promotions, you can use search engines, social media platforms, and media networks. 

What are the factors behind the organic traffic drop?

Algorithm Amendments by Google – Google and other search engines frequently introduce algorithmic changes. It aims to improve user experience. In this case, the SEO team has to create a new SEO strategy to rank your website. 

Page Index Error –  This is another reason. Your traffic will get down if your page is not indexed. Make sure that your page is indexed. 

Tracking Code Error – This should ensure that the tracking code is correct and not be removed. 

URL Ambiguities – If you choose the right keyword and write good quality content, the URL vagueness confuses the search engine crawlers, negatively affecting your ranking. 

Redirect Issues – You should check the redirects before you implement them. These issues will also affect organic traffic.

Redirect Issues – Check the redirects before you implement them. It will affect our organic traffic.

If you want to elevate your organic traffic, contact us. Brandlabz, a digital marketing agency in Kerala, will help you to rank your website.