Case Study: Local Kerala Business Boosts Sales Using Our Services
Background: A Retail Business in Kozhikode
In early 2025, a mid-sized retail store in Kozhikode reached out to us with a major challenge:
“We’re getting traffic, but no conversions. Can you help turn this around?”
Their business had a functional website, active social media handles, and even tried a few boosted posts. But sales remained stagnant. They wanted measurable ROI from digital marketing, not just views and likes.
Objective
- Increase sales via website and phone orders
- Improve local search visibility on Google
- Reduce cost per lead through smarter ads
- Build long-term brand awareness in Kozhikode and nearby districts
Our 90-Day Growth Strategy
We followed our 3-phase approach:
Phase 1: Audit & Roadmap (Week 1–2)
We performed a full audit covering:
- Website structure, mobile speed, and CTAs
- SEO keyword gap analysis
- Google Business Profile performance
- Meta Ads and Google Ads tracking
Findings:
- Website lacked a clear product funnel
- GMB profile wasn’t optimized with services and updates
- No conversion tracking in ads
Phase 2: Execution & Optimization (Week 3–8)
1. Website Revamp
- We restructured the homepage and service pages
- Added local schema + CTAs (call, WhatsApp, directions)
- Enabled eCommerce cart for instant orders
2. Local SEO Implementation
- Added 50+ location-specific keywords (in English and Malayalam)
- Built local citations (Justdial, Sulekha, Yellow Pages, etc.)
- Collected and optimized 25+ GMB reviews
3.Performance Marketing Setup
- Launched Google Ads with location targeting (Kozhikode + 30 km)
- Used Smart Bidding with broad match + keyword intent
- Created Meta lead gen ads with short-form reels
Phase 3: Scale & Refine (Week 9–12)
- Retargeted visitors using custom audiences
- Introduced offer-based campaigns (“10% off for local orders”)
- Tracked top-performing products by ROI and CPL
Results After 90 Days
Metric
Before BrandLabz
After BrandLabz
₹1.6 Lakhs
₹5.1 Lakhs
0.9%
3.2%
GMB Calls per Month
70+
1570+
CPL (Cost per Lead)
₹420
₹165
ROAS (Google + Meta Ads)
1.4x
3.1x
- Sales tripled in just three months
- GMB visibility improved 4X
- Cost per lead dropped by over 60%
Sample Creative Highlights
We used:
- “Behind the counter” Reels featuring store staff
- Regional language ads to connect with local audience
- Google Display remarketing banners for product categories
This regional storytelling angle worked especially well with Kozhikode’s family-driven buying culture.
What Made This Campaign Work?
- Kerala-Specific SEO Strategy
We didn’t just use general terms. We used long-tail Malayalam + English hybrid queries based on local dialects and business searches. - Smart Bidding with Local Intent
We used Google’s AI Max strategy to find keywords like “shop near me”, “branded products Kozhikode”, “offer stores nearby”, etc. - Offline-to-Online Bridging
The client saw footfalls from online ads that converted in-store—a hybrid model that worked. - Clear, Compelling Creatives
Authentic photos and 15-second videos from the store team resonated with customers far more than stock visuals.
Want to work with Kerala’s most trusted digital marketing agency?
If you’re a local business in Kerala looking to grow sales, visibility, and customer trust, the right digital marketing strategy can change everything.
📈 At BrandLabz, we customize strategies that work—not just in theory, but in results.
🔹 Let’s talk. Schedule your free digital audit and see how we can 3X your growth.
