Do You Want To Clean Up Content Without Affecting Rankings?

Content is the king of digital marketing. Content is essential in driving traffic engagement and conversion to a website. As per SEO experts, adding more Content is not always better. Before clean up the content, we have to decide which Content to keep and update and which to discard.  In this blog, Brandlabz, a digital marketing agency in Kochi, discusses how to clean a website’s Content without affecting the ranking.

In a website, not all content is created equally, outdated, irrelevant, or underperforming.  Identifying which Content should be updated or deleted from the website is important. We can clean up the content with a few single steps. 

Content Audit

The first and most important step is to run a content audit.  By doing this, we can analyse the site’s Content and assess its performance, relevance and quality.  If you have identified the pages that are not performing well, you have to prioritise them based on their importance to your website and make necessary changes to that pages. 

Differentiate between Evergreen and Time-sensitive content.

It is important to identify which website page is evergreen or time-sensitive. You can update the evergreen Content. But time-sensitive Content needs to be removed. You can improve the performance of the pages that are still-relevant by updating the Content. 

Outdated Content should be removed; implement 301 redirects to relevant pages while removing outdated Content.  Ensure that the backing that points to old pages is recovered. 

Analyse your competitors

Analysing your competitors is an important way to update your Content. Analyse their Content to check that it is not yours and improve them. Don’t try to copy the competitor’s Content.  Remember, your goal is to update your content better than your competitors.

Monitor your stuff

It is crucial to monitor your search rankings after cleaning up the Content. It is to ensure that changes that you make to your site do not negatively affect your ranking.  You may use various data, like traffic, bounce rate, and engagement, to identify which pages are performing well and which are not. To check this, closely check Google Analytics.  If you find any traffic drops, you need to reevaluate the changes that were made to the site. 

Remember, after cleanup, your rankings may take some time to stabilise.  So be patient and monitor your website performance. After the cleaning, use the Google Search Console to identify pages with high impressions but low click-through rates.

Remember cleaning your site’s Content is important to maintain its ranking and quality. Users always need updated information, so make sure your site is updated.  Bandlabz, a digital marketing agency in Kochi, helps clean up your content without affecting ranking.