Facebook Ads Success for a Kochi Real Estate Project
The real estate market in Kochi is booming — but standing out in a competitive field where everyone is advertising can be tough. With rising costs in newspaper listings and traditional hoardings, more builders and developers are turning to digital advertising, particularly Facebook Ads, for high-intent lead generation.
At BrandLabz, we’ve worked with numerous property brands in Kerala, helping them cut costs, attract serious buyers, and boost bookings using highly targeted Facebook Ads. In this blog, we showcase how we helped a Kochi-based builder generate 300+ verified leads in 45 days with a precise, creative-driven strategy.
Client Overview
- Project Name: Confidential – Kochi-based apartment developer
- Location: Near Vytilla Junction, Kochi
- Project Type: 2 & 3 BHK Apartments
- Target Audience: NRIs, IT professionals, doctors, and investors
- Budget Range: ₹45 lakhs to ₹95 lakhs
Objective: Generate verified WhatsApp and phone call leads for site visits
The Challenge
The client had tried boosted posts and newspaper ads but was struggling with:
- Low-quality inquiries from irrelevant audiences
- High cost per lead (₹300–₹400)
- Poor tracking of which ads were working
- Repetitive creative formats that weren’t converting
They needed a digital partner to:
- Cut cost per lead below ₹100
- Improve ad copy and visuals
- Set up real-time lead notifications
- Generate traffic primarily from Kochi & Gulf-based Malayali NRIs
The BrandLabz Approach
1. Deep Buyer Personal Research
We divided the audience into three core segments:
- Local buyers – salaried individuals in Kochi
- NRIs – Malayalis in UAE, Qatar, Oman
- Investor segment – looking for rental-friendly property
Based on each segment, we created tailored ad sets, creatives, and CTAs.
2. Geo & Language Targeting
- Location Targeting:
- Kochi city + 20 km radius
- Separate ad sets for NRIs with UAE/Qatar locations
- Kochi city + 20 km radius
- Language:
- Malayalam-English mixed ads for Kerala
- Full English + Arabic copy for Gulf audiences
- Malayalam-English mixed ads for Kerala
This doubled CTR (click-through rate) in regional ad groups.
3. Creative Strategy – Emotion Meets Trust
We designed:
- Reels showing apartment interiors, gym, terrace views
- Static images with Malayalam captions like “നിങ്ങളുടെ സ്വപ്നം ഇവിടെ ആരംഭിക്കുന്നു”
- Carousel ads showing payment plans, floor plans, and EMI options
- Video testimonials from booked customers
All creatives followed Facebook’s ad quality best practices with:
- Less text
- Bold CTAs
- Trust elements (RERA No., on-time delivery badge, builder reviews)
4. Lead Form + WhatsApp Integration
We split ad objectives into:
- Instant Forms (Meta lead ads with pre-filled mobile numbers)
- Click-to-WhatsApp (direct chat with sales team)
Forms were connected to a Google Sheet & WhatsApp Business API for instant notifications and auto-response.
The Results (45 Days)
Metric | Result |
Total Leads Generated | 312 |
Verified Leads (Phone #) | 268 |
Site Visits Scheduled | 74 |
CPL (Cost per Lead) | ₹81 |
CTR | 5.2% |
Booking Conversions | 8 confirmed unit bookings |
The client reported 8 unit sales (worth ₹3.2 Cr) within the first 60 days after launch.
What Made This Campaign Work
- Precise geo-targeting + buyer segmentation
- Video creatives with emotional storytelling
- Mobile-first ad format + instant WhatsApp lead capture
- Daily performance monitoring + retargeting follow-ups
- Separate ad funnels for local and Gulf NRIs
Ideal Real Estate Segments for Facebook Ads
This approach works perfectly for:
- Apartments & Villas
- Plots & Gated Communities
- Retirement Homes
- Luxury Projects for NRIs
- Holiday Rentals & Serviced Apartments
Planning to launch or boost your real estate project in Kochi?
Let BrandLabz create your custom Facebook lead generation campaign with a full creative strategy, audience targeting, and automated WhatsApp follow-up setup.
📞 Book your free ad audit today
