Google Ads Success Story from a Kerala Client
Google Ads is one of the most powerful tools to grow a business online—when used the right way. At BrandLabz, we specialize in designing performance-driven campaigns for local businesses in Kerala. But rather than just talk about our services, let’s walk you through a real success story that shows how Google Ads transformed a client’s growth trajectory.
In this blog, we break down how our custom Google Ads strategy helped a Kochi-based brand cut lead cost by 40% and double their monthly sales in just 60 days.
The Client: A Home Interior Brand in Kochi
This Kochi-based interior design company came to us in early 2025. They had tried Google Ads with another vendor but were getting low-quality leads and high CPL (Cost Per Lead).
Their objective:
- Generate high-intent leads from Kochi & Ernakulam
- Get more qualified consultations booked
- Bring down the CPL and improve ROAS (Return on Ad Spend)
Our Initial Audit & Findings
We started with a comprehensive audit of their existing Google Ads account:
- Broad match keywords with no negative filtering
- Poor landing page experience (slow load times, no mobile CTA)
- Conversion tracking set up incorrectly
- Ads not segmented by user stage or region
Essentially, they were paying for visibility but not optimizing for conversions.
Our 3-Phase Google Ads Strategy
Phase 1: Strategy Planning & Landing Page Optimization
We built a fresh Google Ads structure and:
- Rebuilt landing pages with clear CTAs, mobile speed optimization, and credibility boosters (testimonials, awards)
- Defined target audience segments (homeowners, new flat owners, architects)
- Installed proper Google Tag Manager + GA4 + conversion events
Phase 2: Campaign Execution & Smart Bidding
We launched three campaigns:
- Search Campaign:
Targeting “modular kitchen design Kochi”, “interior designers near me”, and similar terms
→ Used broad match + smart bidding (maximize conversions) - Display Retargeting Campaign:
For users who visited the website but didn’t convert
→ Visual banners with service highlights + offers - Location-Based Smart Campaign:
Geo-fenced Kochi + 30km radius, auto-optimized by Google’s AI
Phase 3: Real-Time Optimization
- Negative keyword pruning every 3 days
- A/B testing ad headlines and descriptions
- Adjusting bids by device and time of day
- Added lead form extensions (so users could convert directly from search results)
Results After 60 Days
Metric
Before BrandLabz
After BrandLabz
₹32,000
₹36,000
47
112
₹680
₹410
1.3%
3.9%
12/month
38/month
1.7x
3.5x
Key Success Drivers
We used:
1. AI-Powered Smart Bidding
- Google’s ML was allowed to dynamically adjust bids, showing ads only when the user had high intent.
- We paired this with broad match keywords and tight negative keyword lists.
2. Mobile-Optimized Funnel
- Over 84% of traffic was mobile. Our landing pages were optimized for thumb-scrolling, sticky CTA buttons, and tap-to-call features.
3. High-Intent Keyword Targeting
- Instead of “interior design,” we went for “home renovation company Kochi” and “custom kitchen interior Kerala.”
4. Brand Trust Elements
- Showcased real projects, Google reviews, and awards directly in the ad copy and landing page.
Why This Matters to You
If you’re running a business in Kerala and not seeing results from your Google Ads spend, it’s not the platform—it’s the strategy.
A small shift in:
- Keyword targeting
- Campaign structure
- Landing page experience
…can create a huge difference in ROI.
Are you ready to get more leads for less money?
Let’s review your existing campaigns and build a smarter funnel that actually converts.
🔹 Free Google Ads Audit
🔹 Transparent pricing & reporting
🔹 Proven success across Kochi & Kerala businesses
