Kochi Brand Case Study: 5X Leads in 3 Months
When it comes to digital marketing, businesses want results, not just activity. At BrandLabz, we take pride in helping Kochi-based brands scale lead generation, improve ROI, and create long-term online visibility.
In this case study, you’ll discover how our full-service digital marketing plan helped a Kochi-based educational institute generate 5X more leads in just 90 days using a mix of SEO, paid ads, and conversion funnel design.
Client Overview
- Name: (Confidential) – Kochi-based skill training institute
- Location: Kaloor, Kochi
- Industry: Education & Training
- Target Audience: College students, freshers, working professionals (18–35 years)
- Objective: Increase walk-ins, WhatsApp inquiries, and phone calls
The Challenge
Before partnering with BrandLabz, the client was struggling with:
- No clear online visibility
- Poor response to social media posts
- Zero tracking of ad results
- Irregular leads from random sources
- No integration between lead sources and WhatsApp follow-up
They wanted a clean, budget-friendly, and measurable lead generation solution focused only on Kochi-based audiences.
Our 360° Strategy
1. Audit & Planning
We conducted a 3-day audit covering:
- Existing social media and ad accounts
- Website performance (loading speed, UX, CTA placement)
- Google Business Profile optimization
- Keyword analysis for Kochi-based educational queries
We then created a custom 90-day plan focused on:
- Google Ads for high-intent leads
- Click-to-WhatsApp campaigns for awareness
- Local SEO & Google Maps visibility
- Weekly performance optimization
2. Kochi-Centric Google Ads Campaign
We launched a lead-gen campaign focused on the following queries:
- “job-oriented courses in Kochi”
- “best training institute near me”
- “digital marketing courses in Kaloor”
- “short-term skill courses Kochi”
Tools Used:
- Google Keyword Planner
- Smart Bidding with manual CPC control
- Geo-targeting radius (10 km from Kaloor)
💥 Results in 30 Days:
- Avg. CPC: ₹7.80
- CTR: 4.92%
- Leads: 176 (via forms + calls)
3. WhatsApp Click Ad Strategy (Meta Ads)
We designed creative reels + image ads for:
- Testimonials from students
- Course highlights (in Malayalam & English)
- Time-limited discounts & open-house events
Each ad was connected to Click-to-WhatsApp, allowing direct conversations with the counselor.
Results (60 days):
- Total WhatsApp messages: 260+
- Conversion rate to walk-in: 41%
- Retargeted users via video views: 3.5K+
4. SEO and Google Business Profile Optimization
We optimized their profile and website for Kochi-based keywords:
- Added course services and FAQs
- Geo-tagged images
- Weekly GMB updates
- Embedded Google Maps on website
Ranking Improvement (90 days):
- From page 4 to page 1 on Google for: “digital marketing course Kochi”
- GMB calls increased by 63%
- Maps views: 3.1K/month
5. Weekly Reporting & Optimization
We shared:
- Cost-per-lead trends
- Most active ad creatives
- Chat transcript reports
- Actionable tweaks for better conversion
This helped the client identify which programs to push more and who their ideal audience was.
Key Outcomes After 90 Days
Metric | Before BrandLabz | After 90 Days |
Avg. Monthly Leads | ~45 | 210+ |
Google Maps Actions | 420 | 1160+ |
CTR on Paid Ads | 1.9% | 4.9% |
WhatsApp Conversations | 60/month | 260+/month |
Cost Per Lead (CPL) | Unknown | ₹34 avg. |
Monthly Revenue Growth | +18% | +63% |
Why This Strategy Worked
- Local-first targeting in Kochi improved ad relevance
- Malayalam-English hybrid ads increased CTR
- WhatsApp made lead follow-up faster and personalized
- Google Ads focused on action-driven queries
- Consistent SEO helped long-term brand visibility
This wasn’t just a campaign. It was a complete transformation of their digital approach.
Suitable Businesses for Similar Strategy
This 360° strategy works for many Kochi industries, including:
- 🏥 Clinics & Diagnostics
- 🧑🏫 Coaching Centers
- 🏗️ Interior Designers
- 🛒 Retailers & Boutiques
- 🚗 Auto Dealers
- 💼 Consultants & CA Firms
Is your Kochi business struggling to generate quality leads online?
Let BrandLabz create a performance-first, budget-friendly marketing plan tailored to your location and audience.
📞 Book a free 20-minute strategy call today!
