The Role of Keywords in SEO and SEM
Keywords are essential components of search engine optimization and search engine marketing .They act as a link between your content and the search queries of your target audience .In this blog post Brnadlabz digital marketing agency in kochi discuss the significance of keywords in SEO and SEM , as well as how they may assist increase your online visibility and bring traffic to your website .
SEO: Optimising for Organic Visibility
SEO is all about increasing your websites organic visibility on search engines like Google .Keywords are quite important in this process.
Keyword Research: The initial stage in SEO is to do keyword research and selection .You must identify the terms and phrases that potential visitors use while searching for products or information on your website .Keyword research tools can assist you in locating high-traffic , low-competition terms .