Digital marketing company in Kochi, Kerala – BrandLabZ

What distinguishes Influencer Marketing from Advertising?

Influencer Marketing from Advertising | influencer marketing agency

Advertising creates awareness of a brand or product through paid promotion. Influencer marketing, however, is a more organic form of advertising that relies on endorsements from influential individuals. Brandlabz is the influencer marketing agency that influencers rely on for agreement.

Is Influencer Marketing More Powerful Than Traditional Advertising?

Influencer marketing is a type of social media marketing that employs endorsements and recommendations from “influencers” with a large social media following to promote your products or services. Brandlabz is the influencer marketing agency that keeps influencer recommendations and endorsements engaged with social media followers.

Influencers Have Quick Access to a Large Audience:

Traditional advertising requires individuals to wait for people to notice your advertisement (on TV, in a magazine, or billboard). But with influencer marketing, a single Instagram or Snapchat post might reach hundreds or thousands of potential clients.

Influencers can help businesses to save money: 

If they endorse a specific brand or use a particular product, their followers will be aware of it since they trust them. Because you don’t have to generate ads or pay for media space, influencer marketing is cheap. Brandlabz is an influencer marketing agency that businesses can save money without consuming.

Influencer marketing is quantifiable:

When you work with an influencer, you’ll get access to their analytics individual see how successful their content is on social media about your brand or product. The individual can look upon successful material of influencer marketing.

It Increases Credibility for New Brands or Products: 

When launching a new product or service, collaborating with an influencer is likely to increase brand credibility because they are an expert in a particular niche with a huge following. Brandlabz is an influencer marketing agency that expands the credibility of businesses.

Criticism of influencer marketing for the following reasons: 

First, some people could think that influencers are just paid advertisements for brands. They contribute and get paid for Influencer marketing.

Influencer marketing has a negative analysis:

Secondly, influencers who are not open about their connections to brands and it turns out to be dishonest.